Brand Kit

Sims & Skins

Beat the celebrity. Win the skins.

The visual system for Sims & Skins — logos, colors, and type. Built to sit alongside Avus as one family.

01 — Palette

Colors

Five colors. Navy is the ground, green is the accent that sets Sims & Skins apart from Avus, blue carries the shared Avus DNA. Click any code to copy.

Deep Navy

Primary ground

Skins Green

Accent — new to S&S

Avus Blue

Shared family accent

Black

Type / mono

White

Reversed / space

02 — Marks

Logos

Two marks: the icon and the wordmark, each in all five colors. Click Save PNG for the full-resolution file.

Icon

Icon — Navy

1000×1000 PNG

Icon — Blue

1000×1000 PNG

Icon — Green

1000×1000 PNG

Icon — Black

1000×1000 PNG

Icon — White

1000×1000 PNG

Wordmark

Wordmark — Navy

1251×1001 PNG

Wordmark — Blue

1251×1001 PNG

Wordmark — Green

1251×1001 PNG

Wordmark — Black

1251×1001 PNG

Wordmark — White

1251×1001 PNG

03 — Type

Typography

Same typeface as Avus, served from the shared Adobe Fonts kit, so both brands read as one family.

Display / Bold 700

Beat the celebrity.

Heading / Semibold 600

Win the skins.

Body / Regular 400

Enter celebrity tournaments, closest-to-the-pin games, and daily jackpots from any GS Pro simulator.

Light 300

04 — Usage

Do & Don't

Do

Write it "Sims & Skins" with the ampersand.
Pair every lockup with "Powered by Avus."
Use green as the accent, navy as the ground.
Give the mark clear space on all sides.
Use white or navy logos for maximum contrast.

Don't

Never write "Sim & Skins" or "Sims and Skins."
Never use the retired "GROW" name.
Never spell the parent brand "Avis."
Don't recolor the marks outside this palette.
Don't stretch, rotate, or add effects to the logo.

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